Videos

Who makes the best product videos? Probably Zappos. Videos need to be fast concise and laden with information.

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It’s becoming easier and easier to make videos, movies, films. Customer testimonials, case studies are often far more convincing when delivered from the ‘horses mouth’. Sound and vision is replacing text. People feel better able to judge their authenticity. Videos like apps should be interesting and fun.

Movies are not confined to one web site, they can be spread around using social media, Facebook, Twitter and Youtube allow for easy propogation. Don’t forget Youtube is the second most used search engine.

No point making a video unless prospective customers watch it. There are several factors that determine where your product video will rank in search results:

* Metadata: video title and description tags.
* Number of comments and shares.
* Backlinks.
* Date added.
* View count.
* Rating and flagging (where applicable).
* Incoming links (exposure on other sites, other embeds, RSS